Bulgari launches an exclusive bracelet for the Indian market

Luxury jewelry brand. Bulgari has launched an exclusive bracelet for the Indian market with a friend of the brand Ayushmann Khurrana. the ‘B.zero1 Kada Bracelet’ is designed to celebrate the heritage of Indian design and mix it with Bulgari’s aesthetics to represent ‘Modern India’.

“with this important launch we wish to honor the Kada, recognizing its eternal significance deeply rooted in Indian culture,” Bulgari CEO Jean-Christophe Babin said in a press release. “the B.zero1 Kada bracelet is a jewel that embodies contemporary design and tradition at the same time, maintaining the consistency of the past reinterpreted in a contemporary way and with the same spirit of India, yesterday and today. It is an honor to have Ayushmann Khurrana on our side as a friend of the Bulgari brand in India; a multi-faceted talent whose dedication to his craft and appreciation for India’s diverse culture make him the perfect embodiment of Bulgari’s vision.”

the bracelet is crafted in yellow gold and takes as its starting point Bulgari’s signature ‘B.zero1’ bracelet. the bulkier shape of this bracelet compared to the signature model gives men the option of wearing it as a stand-alone piece or paired with a watch and other bracelets, according to Bulgari.

“Being a part of this incredible campaign that blends tradition with modernity has been truly inspiring,” said Ayushmann Khurrana. “the B.zero1 KadaBracelet is a symbol of boldness and individuality. It’s about embracing our roots while taking a step into the future. “I am delighted to be part of this project that celebrates the fusion of tradition and modernity.”

the bracelet is sold at Bulgari’s flagship stores at DLF Emporio, New Delhi, and Jio World Plaza, Mumbai, as well as its e-commerce store. Bulgari is part of the LVMH Group and was founded in Rome, Italy in 1884.