Uniqlo is suing Shein over its viral mini round shoulder bag design

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Uniqlo sues super fast fashion retailer Shein for allegedly deleting its viral Mini round crossbody bag.

On December 28, Uniqlo filed a lawsuit against Shein “regarding the sale of products that copy the shape of the Company’s Mini Round Shoulder Bag.” the bag, a versatile crescent-shaped nylon bag, became a worldwide viral hit and since then the-world” target=”_blank”>become a brand bestseller. It comes in a variety of colors and sells for an affordable price of $19.90. the bag has become so popular (and so copied) that Uniqlo even published an official statement about the falsification on their website. “We are currently investigating these products and in cases where they are confirmed to be counterfeits or imitations produced with malicious intent, we will consider taking legal action against the companies that manufacture and sell them,” Uniqlo shared.

Uniqlo claims that Shein’s bag, the solid color crescent moon dumpling crossbody bag, looks very similar to its original design. the Shein bag sells for less than $8, depending on promotions.

Uniqlo’s Mini Round Shoulder Bag (L) vs Shein’s Solid Color Dumpling and Crescent Moon Single Shoulder Bag and Crossbody Bag (R).

Courtesy of brands.

the Company filed this complaint because it has determined that the shape of the imitation products sold by Shein closely resembles that of its own product, and that the sale of the imitation products by Shein significantly undermines the high level of trust of the customer in the quality of the Uniqlo brand and its products,” Uniqlo parent company Fast Retailing said in a declaration regarding the lawsuit.

A Shein spokesperson said cnn that “Shein respects the intellectual property rights of others and takes all claims of infringement seriously.” teen fashion has contacted Shein for further comment.




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