Silvostyle by PNG Jewelers announces Rasha Thadani as new face of the brand

Jewelry brand Silvostyle by PNG Jewelers has announced promising actress Rasha Thadani as its new face of the brand. In her new role, Thadani stars in an advertising campaign for the silver jewelry brand.

“Silvostyle by PNG is a young brand that focuses on style, drive and attitude,” Rasha Thadani said of her appointment in a press release. “I am thrilled to be part of this journey with them and represent a brand that deeply connects with my personal sense of style. Each piece tells a story and I am honored to be the narrator of your campaigns!

By working with Thadani, the brand aims to build greater connections with Generation Z shoppers, who are increasingly looking to purchase jewelry, often for themselves. This appointment is Thadani’s first time as the face of a brand, according to Silvostyle by PNG.

“Rasha is a reflection of Raveena (Rasha is the daughter of Anil Thadani and Raveena Tandon),” Silvostyle said of PNG promoter Saurabh Gagdil. “She is extremely talented, young and has an air of mystery about her. Her style, her commitment to our target audience, and her pulse with the frequency of today’s pop culture are a perfect match for us. We are very excited to have her on board with us because we think she connects with GenZ better than most! She is smart, funny, and tremendously sincere, all qualities we admire. We look forward to a long association with her.”

Silvostyle by PNG Jewelers currently has four independent jewelery stores in Maharashtra. the brand’s silver jewelery is also available at PNG Jewelers showrooms across India. Headed by Saurabh Gadgil, the brand’s history dates back to 1832.