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To welcome the Fall/Winter 2024 season later this year, fashion brand JORDANLUCA presents its special looks for the season during Milan Fashion Week. One specific item stood out: the balloon, as designers Luca Marchetto and Jordan Bowen attempted to draw attention to this delicate item that is full of hope.
the program notes: “There is a bittersweet, nostalgic charm to brightly colored party balloons: they evoke reunions, childhood, youthful optimism, play and unprotected happiness. There is hope in the way we give them life with our mouths.” This was the main theme as the show featured 1,500 balloons designed by artist Dominic Myatt that were joined by models dressed in utilitarian looks and brutalist themes.
Image Credit: JORDANLUCA, exaggerated beast
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