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InnerJoi by Joico supports hair with clean formulas made with recycled natural ingredients. In the new line, there are formulas crafted with hydration, strength and color preservation in mind, each helping consumers care for their hair in a way that suits them best. In Hydrate Shampoo, recycled apple extract is combined with olive ester from olive oil production. the pink-hued packaging of the brand’s Preserve shampoo hints at vibrantly colored naturally-derived ingredients in the formula, such as raspberry seed oil and beet root extract.
Joico was responsible for investing in both its packaging and its carefully crafted formulas. All InnerJoi shampoos and conditioners are packaged in recovered and recycled Social Plastic, and all other InnerJoi bottles are made from a minimum of 50% PCR plastic.
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