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Celebrating its 25th anniversary, Baby Phat presents a nostalgic revival: the iconic puffer jacket that defined fashion in the early 2000s. Aimed at a diverse consumer base with sizes ranging from XS to 3X, this relaunch marks a strategic move by the brand to remain relevant and honor its legacy.
Complete with classic elements like a faux fur-trimmed hood, gold-embroidered Baby Phat logo, and gold hardware, the jacket embodies the brand’s signature style. Available in vibrant new colors like Red, ‘Onyx’, ‘Olive Green’ and ‘Sand’, the quilting not only pays homage to its hip-hop roots but also aligns with Generation Z’s love for vintage fashion. Modeled by Kimora Lee Simmons and Ming Lee Simmons, the campaign builds anticipation on social media, propelling Baby Phat Puffer back into the cultural eye.
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