Swarovski partners with Ananya Panday to launch Diwali campaign

Jewelry brand Swarovski has teamed up with Bollywood celebrity Ananya Panday to launch its Diwali campaign. the brand ambassador launched the campaign across all Swarovski retail platforms in India on October 12.

“Diwali is a time to embrace tradition and celebrate new beginnings, and it is a festival that is very close to my heart,” Panday said in a press release. “the beautiful Swarovski pieces not only reflect the magnificence of the festival, but also the optimism and joy it represents. the fusion of craftsmanship and contemporary glamor perfectly captures the vibe of the Festival of Lights and I am truly honored to be a part of this campaign.”

In the festive campaign, Panday wears jewelery from Swarovski’s ‘Mesmera’, ‘Millenia’ and ‘Gema’ collections, paired with sparkling special occasion pieces and dramatic makeup looks, fit for a Diwali party. the campaign showcases Swarovski’s continued focus on the Indian market and the campaign was launched across its physical stores, e-commerce stores and multi-brand platforms.

“Epitomizing the grace, beauty and spirit of modern India, Ananya embodies the essence of Swarovski’s Diwali 2023 campaign, which highlights our commitment to creating moments of brilliance,” said Swarovski Global Creative Director Giovanna Engelbert . “As we join the celebrations, we are delighted to present a campaign that seamlessly combines Swarovski’s mastery of light and crystal artistry with Ananya’s lush elegance.”