Forget Pantone, Hailey Bieber Just Declared Yellow the Color of the Month

We know that the Pantone color of 2024 is “Peach Fuzz”, but leave aside, Pantone, because it sets trends in beauty. hailey bieber just declared a new color of the month: yellow.

First, she gave us “strawberry girl summer”, then he gave us espresso coreAnd now, just when we’re really feeling the post-Christmas blues, Hailey Bieber’s beauty brand, Rhode, is bringing us sunny skies through a photo series On Instagram. the series came complete with the title “January color palette” and featured some yellow emojis, including a heart, stars, a sun, and a pineapple.

Aside from the emoji included in the title, Rhode’s photo dump forecast shows one side of everything in yellow: beach towels, hats, scuba gear, and goggles. One of the two videos hovers over the essential elements of a perfect day at the beach, highlighting a yellow (duh). jacquemus fisherman hat, sunglasses and a coconut drink. In addition to the beach towel, there are also some Rhode favorites: the unscented peptide lip treatmentglazing liquid and glazing milk.

In the other video you can see a glass of a yellowish liquid being poured over ice. One photo shows a yellowish substance inside a mixing machine, while the last photo of the set shows us a two-layer cake with yellow frosting. All of this leads us to believe that something is cooking besides that wonderful cake, and we are not alone.

One particular photo in the dumpster shows a yellow-toned Rhode box, which doesn’t match any of the brand’s current offerings. This has left fans of the beauty brand assuming this is a preview of what’s to come. Some users left comments guessing what Rhode’s next product will be, such as “vitamin C serum” and “OMG, is this sunscreen?” Others simply showed their unwavering support for whatever is to come, commenting: “Oh I can’t wait!!!” and “here for it.”

While we look out for what’s to come, inspired by Hailey Bieber and Rhode, we might as well wear yellow to beat the January blues!