Timex launches new line of smartwatches with Aashim Gulati

World watch brand. Timex has launched a new line of smartwatches in India with Bollywood actor Aashim Gulati. the new product line features eight SKUs and each smartwatch offers calling capabilities and fitness tracking features.

“We are very excited about our latest range of IConnect Calling smartwatches,” Timex India CEO Deepak Chhabra said in a press release. “In recent years, watches are no longer considered a mere timekeeping device, but also a distinctive and functional fashion accessory. We are delighted to have Aashim Gulati as the face of our new range as he reflects the perfect blend of fashion and fitness. His impressive work has earned him wide recognition, especially among young people, who constitute our target consumers. “We know we have made a ‘smart’ decision.”

the Timex IConnect line allows the user to answer calls from their wrist via Bluetooth calling and track their health data, including their heart rate, blood pressure and sleep. Featuring interchangeable watch faces and a full-colour touchscreen, the IConnect line-up strengthens Timex India’s smartwatch offering to tap into this fast-growing product category.

Timex Group India Limited is a part of the American company Timex Group, which is headquartered in Middlebury, Connecticut. the company has more than 3,000 employees worldwide and operates more than 35 exclusive franchise stores under the Timex World brand.