Reliance Jewels holds runway show with Karisma Kapoor to launch festive collection

Fine jewelery brand Reliance Jewels held a runway show with Bollywood actress Karisma Kapoor to launch its West Bengal-inspired Diwali collection ‘Swarn Banga’.

“It was an honor to have the iconic Karisma Kapoor star in our special festive collection preview,” the brand announced on Facebook. “She added sparkle to the fashion show by wearing a stunning piece from our upcoming holiday collection.”

the show began with a lamp lighting ceremony by Reliance Jewels CEO Sunil Nayak and was followed by models walking the ramp in traditional wear and Reliance Jewels glitter. the brand earlier launched seven collections inspired by different regions of India to attract shoppers across the country and celebrate India’s rich design heritage.

“Bengal occupies a special place in the history of Indian art and crafts,” Nayak said at the event, the Gems and Jewelery Export Promotion Council reported on its website. “And this eighth collection in our series of jewelery inspired by different regions of India is a testament to our commitment to celebrating the rich culture and traditions of our nation. the Swarn Banga collection, with its timeless design, intricate workmanship and grace, is sure to be adored by our customers for years to come.”

the ‘Swarn Banga’ collection is inspired by the terracotta temples of West Bengal and features an array of statement chokers and earrings. the collection features extensive bridal options for the fall wedding season as well as designs for Diwali parties.

“the spectacular diamond set that I had the privilege of wearing is a true work of art,” Kapoor said of her spectacular look. “It beautifully links the essence of West Bengal. with the festive season approaching, I wholeheartedly recommend the Swarn Banga collection to all those looking for a touch of elegance and cultural richness. “I am really impressed with this collection and think it is a perfect addition to our festive wardrobe.”