UNIQLO x Marimekko New Year Collection 2024

UNIQLO joins forces with Marimekko, the celebrated Finnish design house, to launch a captivating clothing collection on January 4, 2024. Aligning with UNIQLO’s LifeWear concept of enhancing everyday life, this collaboration is inspired by style Nordic way of life, deeply connected to nature. and wildlife.

the New Year’s Collection 2024, with the theme “New Year’s Camping”, shows a Nordic story of families and friends gathering for winter camping. It features iconic prints from renowned Marimekko designers Maija Isola and Pentti Rinta, instilling a sense of warmth and togetherness. These designs are artfully incorporated into UNIQLO’s signature items, such as the Full-Zip Fleece Jacket and HEATTECH, offering versatile options to enjoy both indoors and outdoors.

For women and girls, the collection features nine designs in four selected patterns, including Kivet by Maija Isola, inspired by natural stone, and Hattara by Pentti Rinta, a classic Nordic wavy pattern. These timeless Marimekko works of art harmonize beautifully with HEATTECH and fleece, creating elegant and cozy ensembles suitable for any setting. the collection’s varied and elegant patterns provide ample opportunities for unique and fashionable combinations.