MyGlamm collaborates with Karan Johar to launch a lipstick line

Cosmetics brand MyGlamm has collaborated with filmmaker and television personality Karan Johar to launch a line of lipsticks called ‘Pout’. the range of 10 lipsticks was launched for the winter festive season and marks Johar’s foray into the beauty market.

MyGlamm has launched the collaborative line of lipsticks with a campaign titled ‘When in Doubt Pout,’ the company announced on Facebook. the campaign is designed to bring the phrase into popular language and promote confidence in times of uncertainty, Elle India reported.

the lipstick line includes 10 shades, all designed to plump and hydrate while adding festive color. the shades include ‘Power Pout’, ‘True Pout’, ‘Poutitude’, ‘Pout it Out’ and ‘Wine N’Pout’ among others and the lipsticks are priced at Rs 799.

with a highly pigmented formula, the lipstick range is made with ginger oil and macadamia seed oil to hydrate lips. the lightweight formula is also designed for long-term use. Featuring a bullet-shaped case, the lipsticks are designed to offer a luxurious experience at an affordable price.

the lipstick has metallic gold packaging to enhance its festive winter aesthetic. the makeup range launched on the MyGlamm shopping app and website and at the multi-brand beauty retailer. Nykaathe e-commerce store, as well as Buyers stopthe physical department stores of .